Our Approach

Elevating performance through science and technology

Our team of consultants conducts the research to identify the habits that will deliver the highest impact for your teams


At 1st90, we believe training shouldn’t be an unwelcome interruption but a behavioral habit.

Part of the working day and focused on the tasks and requirements necessary in any new role….we call “in the flow of work”. Imagine learning and immediately applying what you’ve learned in the context of work you should be doing anyhow.

That’s 1st90.

Habit Loop

This is how we make behavior change last

As anyone who has tried to stick to a New Year's resolution, a new diet, or a new time management system can tell you, it's hard to build new habits and make them stick. Luckily, the behavioral science behind habit building is clear, and that's why we have designed the 1st90 experience around the Habit Loop.

Diagram illustrating the habit formation process with four stages: Mindset, The Cue, The Routine, and The Reward. Blue arrows connect each stage in a circular flow.

“It forced me to redirect my regular habits to ones that would provide immediate impact, and as a result, created much needed dialogue..”

Joana Taylor

Store Manager, GAP

Large text spelling 'FLAP' in dark blue letters on a black background.

How it Works

Break down complexity into action

Breaking down big, bold behaviors into manageable steps.

At 1st90, we believe in starting small. If you are trying to change the way your teams work, or how you want them to engage with their teams and customers, start with taking small steps today.

A vertical timeline diagram with three stages: 'Knowledge' at the top, 'Action' in the middle, and 'Habit' at the bottom. Each stage has descriptive text about learning, applying, and turning actions into daily habits.

Where Learning Science Meets

Business Outcomes

Grounded in the Ebbinghaus Forgetting Curve…

1st90’s behavior reinforcement engine ensures your workforce retains and applies what matters—long after training ends.

Our Proven Process

We start with the end in mind

5 Simple Steps

Our team is passionate about engaging and learning about your top performers, working with you to design and deliver the best experience, and measuring impact and results.

A white icon of a human head with a brain and rays emanating from the top, symbolizing intelligence or thinking, on a black background.

Set your goal – Tell our platform coach your audience and desired outcomes, and it instantly maps learning objectives.

Generate your path – Our AI agents design a complete path — micro-lessons, actions, and assessments — in seconds.

Refine with AI – Adjust tone, depth, and examples; it will auto-optimize for clarity and engagement.

Add content – Import existing materials or let the platform create lessons, visuals, and quizzes for any device.

Preview & launch – Review, publish, and share personalized learning paths in days, not months.

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Results You Can Expect

We work with our clients to deliver the desired impact and results.

75,000

Habits Developed

350,000

Steps Completed

120,000

Peer-to-Peer
Insights Shared

225,000

Number of Actions Completed

Measurement and Impact

Maximize ROI through Data and Analytics

See in real-time how learning is happening across your organization. Then, apply data and insights to enhance experiences and target areas and opportunities to enhance impact.