Dow Jones
Audience: Sellers based in Europe
Event: Sales trainings supporting a strategic push toward more consultative selling and delivering the company’s full value proposition
Comet design: A 60-day learning experience to enhance key selling skills through practice and experiential learning, enabling sellers to deliver Dow Jones’s full value proposition with confidence and clarity. Focus areas:
Consultative selling // Customer understanding, active listening, high-impact questions, aligning solutions to customer needs
Delivering value // Understanding our current & future capabilities, positioning services for maximum value
“This experience helped me focus on understanding my customers’ business more deeply and applying what I learned right away. The short daily practices made it easy to build the habit of preparing high-impact questions and truly listening to my clients’ needs.”
— Dow Jones Account Manager