About

Built by transformation leaders, for transformation leaders

1st90 was founded by former Chief Learning Officers, senior consultants, and enterprise technologists who've led large-scale change at the world's biggest companies

Our Journey

2010 Founded by enterprise transformation veterans with a vision to bridge the gap between training and behavior change.

2015 First partnerships with Nike and Gap Inc., reaching 10,000+ managers with behavior change programs.

2020 Brandon Hall Silver Award for Mobile Learning Technology. Scaled to serve 50+ Fortune 500 companies.

2023 Brandon Hall Gold Award for Leadership Development for Women (ElevateHER with Reprise).

2024 Launched Comet — the AI-powered post-event platform featuring Foozi. Won Palo Alto Networks Supplier of Excellence.

2025 Comet adoption accelerates. Platform serves as the execution layer for the world's most ambitious transformation programs.

2026 Kyper Studio launches - 1st90’s first AI-Native design platform to build behavior shift paths in weeks, not months.

Our Story

From Insight to Action


1st90 was founded by experts in executive development, leadership, and behavioral science who saw a universal problem: most transformation programs fail to drive sustained change.

After decades leading learning and transformation inside global enterprises, our team built 1st90 to close the knowing–doing gap—using micro-actions, AI, and behavioral design to make change stick.

Today, we partner with consulting firms and Fortune 500 clients to deliver measurable, lasting transformation—where strategy becomes daily action.

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Leadership

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Mike Heslin

CPO & CO-FOUNDER

Paul Middleton

CEO & CO-FOUNDER

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Jerry Poole

COO

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Ash Deshmukh

CTO

Susan Burnett

CXO

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Drew Lincoln

GTM

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Christianne Garofalo

STRATEGIC ADVISOR

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Richard Hodge

CHIEF GROWTH STRATEGIST

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Vic Smith

STRATEGIC ADVISOR

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Jonathan Hime

STRATEGIC ADVISOR

Brett Piper

CUSTOMER EXPERIENCE & SUCCESS

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Alec Paitre

STRATEGIC ADVISOR, APAC

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Meet the Team

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Emily

MARKETING

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Ami

ARCHITECT

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Rajat

DEVELOPER

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Chris

PROGRAM MANAGER

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Ketan

LEAD ARCHITECT

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Durga

DEVELOPER

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Oscar

DEVELOPER

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Sonal

PROGRAM MANAGER

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Grish

DEVELOPER

Swaraj

DEVELOPER

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Abhijit

HEAD OF DEVELOPEMENT

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Noel

DEVELOPER